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Among some of the scales that grant access to the top positions in the ranking of European travel guides edited by the prestigious German association ADAC, they stand out for their more digital facet: innovation, marketing or accessibility, both physical and virtual. Discover how the emergence of new technological solutions in the sector is already contributing to the improvement of point-to-point internal communication between staff and customers, in turn favoring loyalty through direct access to social networks and future digital marketing campaigns.

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