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WhatsApp has started the first quarter of the year with almost as many updates such as announcements of new features. In this series of articles we will analyze point by point that we already have at our disposal today, and we will also reveal some of the novelties that are still to come.

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Among some of the scales that grant access to the top positions in the ranking of European travel guides edited by the prestigious German association ADAC, they stand out for their more digital facet: innovation, marketing or accessibility, both physical and virtual. Discover how the emergence of new technological solutions in the sector is already contributing to the improvement of point-to-point internal communication between staff and customers, in turn favoring loyalty through direct access to social networks and future digital marketing campaigns.

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If your company includes Generation Z among its target audience, the TikTok platform can be very useful to publicize your brand, either by creating your own content, working with influencers or launching a paid advertising campaign.

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The platform announces the imminent availability of calls and video calls from WhatsApp Desktop and WhatsApp Web, news that may unbalance the current race to lead global online communication. On the other hand, we have also known the devices in which WhatsApp will stop working as of January 1.

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Proximity technology allows anyone to quickly and easily access a specific YouTube channel or video, expanding with audiovisual content the information they need at that time.

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Christmas shopping is approaching and there are many face-to-face establishments that suffer from growing competition from online stores. Most small entrepreneurs see digital commerce as a threat to their survival, and they do not know how to deal with a trend that seems to have no reverse.

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