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De entre algunos de los baremos que otorgan acceso a las primeras posiciones en el ranking de las guías de viajes europeos editadas por la prestigiosa asociación alemana ADAC destacan por su faceta más digital: la innovación, el marketing o la accesibilidad, tanto física como virtual. Descubre cómo la irrupción de nuevas soluciones tecnológicas en el sector ya está contribuyendo en la mejora de la comunicación interna de punto a punto entre personal y clientes, favoreciendo a su vez la fidelización mediante el acceso directo a redes sociales y a futuras campañas de marketing digital.

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If your company includes Generation Z among its target audience, the TikTok platform can be very useful to publicize your brand, either by creating your own content, working with influencers or launching a paid advertising campaign.

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The platform announces the imminent availability of calls and video calls from WhatsApp Desktop and WhatsApp Web, news that may unbalance the current race to lead global online communication. On the other hand, we have also known the devices in which WhatsApp will stop working as of January 1.

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Proximity technology allows anyone to quickly and easily access a specific YouTube channel or video, expanding with audiovisual content the information they need at that time.

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Christmas shopping is approaching and there are many face-to-face establishments that suffer from growing competition from online stores. Most small entrepreneurs see digital commerce as a threat to their survival, and they do not know how to deal with a trend that seems to have no reverse.

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