Google reviews for restaurants and bars: an NFC guide

In hospitality, customers walk into your venue, enjoy the experience, and rarely think about you again once they get home. The moment they pay the bill is, quite literally, your only window to get a review — and your team is already busy enough without having to ask for it in person.

Where to place your NFC products

A sticker on the table or the bill holder: customers see it right when they pay, at their moment of highest satisfaction. A counter stand at the bar or the till: ideal for bars and cafés with counter service. An NFC card in the dessert menu or on the bill tray: a discreet touch that doesn't interrupt the after-meal chat.

What you shouldn't do

Asking for a review out loud puts both the waiter and the customer in an awkward spot. Let the product do the work: no speeches, no discomfort, just a natural gesture.

Real case: The Spaniards Inn

This iconic London pub placed NFC cards on every table. Result: +450 new Google reviews in 6 months. "Our customers leave reviews without us ever having to ask. It's brilliant," says its manager.